To a real estate investor, skip tracing sometimes occurs in the process of sending out direct mail (as a means of finding motivated sellers and great real estate deals).
When you’re sending out thousands of mailers at a time, it’s not uncommon to receive a few (or sometimes, A LOT of) mail pieces back in your mailbox as undeliverable.
Sometimes mailers get returned to the sender because of an invalid address, but more often, it’s because the property owner no longer lives at the address, and the U.S. post office has no idea where they’ve gone.
Another ancillary use for skip tracing is finding the contact information of a neighboring property owner.
Say, if you’ve identified a property you want to buy – or a neighboring property owner who may want to buy a property you are selling – if you’re able to figure out who they are and how to contact them (either by phone, email or letter), you can start a conversation about buying their property or selling your property to them.
In order to track down the new whereabouts of a person, you’ll need to start with what little information you have (usually their name and/or their incorrect mailing address) and use it to find one or more of the following:
- Their current mailing address
- Their phone number(s)
- Their email address(es)
When you have the resources to track down and reach potential buyers and sellers, you’ll be able to take more control over each situation, close more deals and make more money from leads that would otherwise be lost.