If you’re looking for additional ways to bring in new business, check out these five free and low-cost lead generation strategies.
Generating leads on social media works best if you can invest both time and money into your accounts. However, with so many people on social media, you can still generate a decent amount of leads with just a time investment. Prioritize building your reputation as a local expert; answer local questions on Quora, go live on Facebook at local events, share home-buying infographics on Pinterest, and otherwise be the go-to source for local knowledge and news.
Expired and FSBO Listings
Cold calling and door knocking can be very rewarding lead generation options. However, for sale by owner and expired listing homeowners don’t usually start off wanting to work with an agent. You’ll need to be patient and persistent and show them your value to convince them that you’re worth their time and money.
Buyers and sellers want to work with the best agent; prove that’s you by building a reputation as the local expert. Take time to record videos about your town’s upcoming events or tours of local neighborhoods and parks. Add a call to action and contact information to each of your videos and then share them on YouTube, Facebook and your website so that people can find them. Give each video a strong title and include a brief description about the video so that people searching for information on the topic you covered can find your video through search results.
Facebook Marketplace and Craigslist
Most serious buyers will browse local real estate websites or listing portals like Homes.com. However, people just beginning to get serious about buying a home and are researching how much home they can afford may also search for homes on sites like Facebook Marketplace or Craigslist.